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Stories

NEW SPACE

Spaces I explored
CITY
Amsterdam
DESCRIPTION

2019 was the year a dream became a reality, the year I launched The Space Atelier. I love all dimensions and aspects of space: how they look and feel, how they function, how they serve us, how we behave and react in different spaces, how they can inspire and leave lasting impressions to want more, and or return again.

After twenty years in the corporate world, focusing on retail space, it was time to explore other spaces. It was time to grow laterally. My first stop was the digital space. I embarked on a digital marketing course in 2018, Squared Online, developed by Google. A student again, engaging in a world that had grown around me while I had been deep in vertical retail and physical spaces. It was back to school for six months. We followed the teachings and practices of agile tech startups. They were fast to market, analyzed consumer behaviour and created apps and programs that other startups would in turn use. During the course curriculum, we had to write and develop a fictitious business plan. As I sat crafting my business plan, I decided I’d map out a business idea of my own. The concept of space was central to it; listing all the spaces I enjoyed and took away inspiration. They were building blocks of my life experience, how I used them to compare and contrast, what works with space and why. It was at that moment I decided to go for it. In the months that followed, I started my research; my experience was plentiful, but in this new arena, I needed more.

Next was the art space. I’d studied art; I was a follower, an observer. I frequented shows and exhibitions. There were many facets to the art world I didn’t know or understand and still don’t fully. The artists, curators, gallerists, auction houses, art schools, art foundations, art advisors, art critiques—all of them had roles in an ecosystem of art that keeps art space alive and thriving. It was time to try and see behind the curtain—see inside artists’ studios, hear their stories, what inspires them, why and how does that inspiration turn into an actual creation, and who decides when and where it shows up in the world. I joined an art group; we travel to art fairs and shows across the world, we attend talks from industry experts, we visit artists’ studios, and have the joy of meeting collectors, hearing their inspiration and their why. It’s refreshing looking at this new space, art space, and how we, as human beings, react and behave in spaces created for more than function and commerce.

The other space I explored was headspace and wellness spaces. How are the mind and body connected and how do we keep ourselves in the best space, where do we go to maintain good health and wellness? What is and where is the space in your mind and body that moves you through life? I love the wellness space and how these spaces are created for people to balance their lives. Living busy and complicated lives, often in densely populated cities, we need this time and space to take care of ourselves, so we can perform at our best. The space I discovered here was a balancing space, a yin to the yang of the external spaces, the looking inwards.

And then what? This research time had to turn into fuel to drive my business idea forward.

I’m a collector of spaces; I walk into spaces, ettle in, take them for what they are in that moment. I turn this experience into action to make the space more inviting, more productive, more experiential. I create spaces, with you, for you, large or small and across multi disciplines. Enjoy the journey of shared space. The list of space to explore is infinite:

Retail Space

ArtSpace

Public space

Corporate space

Digital space

Commercial space

Industrial space

Sport space

Wellness space

Headspace

Home space

Garden space

Open space

Musical space

Performance space

Garden space

Open space

Musical space

Performance space

Learning space